Let’s not keep from addressing the elephant in the room. Social media seems daunting to a lot of companies for many reasons. To mention a few…fear of how to maintain control, concerns of “What will people say?”, finding room in the budget, and thoughts of how much time it may take to do it. Companies have good reason to ask these questions but don’t because they have been pitched so many times being told it will cost a fortune by service providers who make it seem like an unattainable goal to handle themselves.

I have good news…unless your a company with disgruntled employees it is far less expensive to keep it in-house. Working in situations like this is one of the unique approaches we at J Ramsdell Consulting take. We feel that instilling the right tools companies need to succeed in marketing and teaching them how to use them with effectiveness will render the best ROI they can find. Have no illusions about it, there is some work involved, but once the groundwork is laid their company will reap the benefits for years to come. They often find themselves saying, “If only I had done this sooner”.

It’s always good to have an example to follow, and I have one such company in mind. Most recently we began working with a new company, Zenergy Brands. They see the power in social media marketing and are taking the needed steps to “keep it in-house”, so join us in following their journey from the beginning.

Zenergy Brands provide energy conservation, smart controls, and efficiency-based products and services to commercial, industrial and municipal end-use customers. That’s a lot of techy lingo for, their smart system manages utilities and reduce cost. Win, win huh? We think so. Check them out at www.zenergybrands.com and follow them on social media to see how things progress.

Twitter: @ZenergyBrands

Instagram: @ZenergyBrands

YouTube: Zenergy Brands